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Marketing and Sustainability
Course Description:
Organizations adopting sustainable marketing practices focus on maximizing shareholder wealth while caring about the impact on the physical environment and society as a whole. This workshop will focus on the current issues, the forces of change within this area, and the influence that sustainable practices have on strategic marketing decisions.
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Course Section
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Course Code:
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10SGBO9012
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Units:
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Non-Credit
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| Fee: |
$89 |
| Date: |
Mar. 10 (Wed., 8:30 a.m. - 11:30 a.m.) |
| Location: |
CSUS, (916) 278-4433 Napa Hall |
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| Instructor: |
Claudia Bridges - Associate Professor of Marketing in the College of Business Administration (CBA) at California State University, Sacramento. Dr. Bridges worked in the insurance, medical product and audio/video industries and in corporate communications for A. C. Nielson. She returned to school for an MBA in Finance to pursue a career in investor relations but instead continued on for a PhD in Marketing in order to pursue an opportunity to teach her real passion, marketing, and conduct research in an area of great interest to her, environmental sustainability. She both conducts research in this field and teaches courses on this topic and how it can be integrated into marketing strategy.
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