Session Descriptions, Speaker Biographies & Hand Outs

Basic and Applied Research

Mini-Plenary Creating a Healthier Environment to Prevent Obesity: Policy and Economic Approaches

This session will address the role of policy and environmental strategies to promote healthy behavior and limit unhealthy ones. Experts will highlight the latest approaches, including taxes, procurement standards, retail commerce regulation, portion size limits, and built environment interventions, and share evaluation results of promising interventions.

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Stefan Harvey, Assistant Director, California Center for Public Health Advocacy
Kenneth Hecht, Consultant, MAZON: A Jewish Response to Hunger
Lynn Silver-Chalfin, Public Health Officer, Sonoma County Department of Health Services
David Wallinga, Senior Advisor in Science, Food and Health, Institute for Agriculture and Trade Policy
Moderator: Harold Goldstein, Executive Director, California Center for Public Health Advocacy
Presentations/Handouts

F as in Fat: What is Our Nation Doing to Combat Obesity?

In the past several years, major organizations and government entities have been waging a war against childhood obesity. This session will report on progress made by initiatives across the country to reduce obesity rates, including highlights from the 2012 report, "F as in Fat: How Obesity Threatens America's Future" from the Robert Wood Johnson Foundation and Trust for America's Health. Experts will discuss the relative merits of different evidence-based policies and interventions in combating obesity.

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William Dietz, Former CDC Director of the Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention
Jack Rayburn, Government Relations Manager, Trust for America's Health
Robin Schepper, Senior Advisor, Nutrition and Physical Activity Initiative, Bipartisan Policy Center
Moderator: Mary Story, Director, Healthy Eating Research
Presentations/Handouts

Fat but Fit: Health at Any Size?

It is a common belief that people who are overweight or obese cannot be healthy or physically fit. However, research suggests that it is possible for people to be overweight or obese and still be healthy and fit. Presenters will share data on what percentage of obese adults and children are at healthy fitness levels and discuss latest research on the relationship between weight, health, and fitness. The session will also include an overview of research showing that the messaging of obesity prevention campaigns adds to weight stigma, and that a growing body of data shows that weight stigma and body dissatisfaction lead to poorer eating and fitness choices, less physical activity, weight gain and diminished health.

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Kathy Kater, Psychotherapist, Author, Speaker, Consultant,
Kristine Madsen, Assistant Professor, Joint Medical Program & Public Health Nutrition, UC Berkeley, School of Public Health
James Sallis, Director, Active Living Research
Moderator: Gail Woodward-Lopez, Associate Director, UC Berkeley, Atkins Center for Weight and Health
Presentations/Handouts

Mini-Plenary To Nudge or Not to Nudge: Insights from Behavioral Economics

Even with decades of educating the public to eat more healthfully and to exercise more frequently, obesity rates in most communities continue to rise. Information, while essential, does not always lead to action. Behavioral economics looks at health through the lens of how environments shape behavior. The field of study and its corresponding strategies are seeing a great deal of success in influencing people to make the healthy choice, at little or no cost. One of the key insights is the notion that changing behavior can occur through a context that “nudges” people to select the healthier option. School cafeterias that place water and fruits in more visible and accessible locations, display the names of vegetable options, and list the healthiest lunch entrée at the top of the menu experience greater sales. Experts in this session will explore the exciting potential of behavioral economics to reduce obesity among children and youth.

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Shahram Heshmat, Associate Professor, Department of Public Health; University of Illinois at Springfield
David Just, Associate Professor & Co-Director, Cornell Center for Behavioral Economics in Child Nutrition Programs, Cornell University
Moderator: Cindy Wolff, Executive Director, Center for Nutrition and Activity Promotion, California State University, Chico
Presentations/Handouts

Understanding the Evidence-Base that Supports Youth Engagement as Advocates for Healthier Communities

Youth can be powerful allies and play an important role as advocates for healthier communities and can help shape policies that support healthy environments. This panel will share findings from research conducted to understand the challenges and strategies to successfully engage youth in these roles. Presentations include findings from 1) an environmental scan and in-depth interviews that highlight 8 critical factors for engaging youth, 2) the West Oakland Youth Standing Empowered program (WYSE) a leadership development program for young adults, 16 to 24, that uses a learning-by-doing approach to improve community health, and 3) the Youth Engagement Action for Health (YEAH!) program, a training program for adults to guide youth in this work.

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Dana Harvey, Executive Director, Mandela MarketPlace
Rachel Millstein, Joint Doctoral Program in Clinical Psychology, San Diego State University/University of California, San Diego/eYEAH! Evaluation Team
Sallie Yoshida, Executive Director, The Sarah Samuels Center for Public Health Research & Evaluation
Moderator: Melanie Cohn, Manager, San Diego County Childhood Obesity Initiative
Presentations/Handouts
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Built Environment, Land Use and Transportation

Advancing Healthy Built Environments - Funder, Coalition, and State Government Perspectives

Three distinct perspectives and roles of a funder, regional coalition and state government in creating healthy and sustainable built environments and land use policies and practices will be presented in this workshop. Panelists will speak on community-specific barriers and challenges, advancing health and equity goals through transportation, building coalitions of local, regional and state organizations focused on advocating for policy and sustainable practices and explain the Health in All Policies approach, which can be used to advance built environments that foster healthy equitable communities.

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Vera de Vera, Director, Community Building Initiative, California Community Foundation
Lianne Dillon, HiAP Research Scientist, California Department of Public Health
Sandra Viera, Program Coordinator, Prevention Institute
Moderator: Roberta Tinajero-Frankel, Community Benefit Manager, Kaiser Permanente
Presentations/Handouts

Mini-Plenary Embedding Health and Equity in Transportation Planning to Address Childhood Obesity

How do we get children to move more and do it safely? This question challenges and vexes parents, educators, city planners, and transportation professionals alike. This dynamic session aims to answer these questions by sharing strategies and successes from across the nation. Participants will learn from speakers based in locales as diverse as Virginia, Minnesota, and San Diego who have instituted strategies ranging from promoting Complete Streets to implementing systems change with regional transportation planning agencies to leveraging Walk to School Day into a year-long effort. With a focus on childhood obesity prevention, safety and policy - these panelists will tell their stories and invite you to imagine these solutions at work in your communities.

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Heidi Hertz, Obesity Prevention Coordinator, Virginia Foundation for Healthy Youth
Patrick Hollister, SHIP Project Active Living Planner, PartnerSHIP 4 Health
Stephan Vance, Senior Regional Planner, San Diego Association of Governments
Moderator: Charlie Gandy, Mobility Advisor, City of Long Beach
Presentations/Handouts

Rethinking School Lunch Oakland: Improving School Meals through Central and Community Kitchens

Oakland Unified School District’s Central Kitchen, Urban Garden, and Education Center will be the hub of a district-wide initiative integrating food system and educational innovations. $40M is earmarked for the Center through a bond approved by 84% of Oakland voters. The session features the nutrition service director, associate supervisor, and major funder advancing this model effort to improve student well-being.

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Jennifer LeBarre , Director, Nutrition Services, Oakland Unified School District
Curtiss Sarikey, Associate Superintendent, Family, Schools, and Community Partnerships, Oakland Unified School District
Kat Taylor, Founding Director, TomKat Charitable Trust
Moderator: Zenobia Barlow, Co-founder & Executive Director, Center for Ecoliteracy
Presentations/Handouts

Zoning for Zucchini, Licensing for Lettuce: Policy Approaches in the Retail Environment

This session explores zoning and licensing as policy solutions to improve public health in the food retail environment. Speakers will describe the difference between zoning and licensing, and discuss their advantages/disadvantages and potential uses in a regulatory system. Session includes a speaker who directs a successful corner-store program and will discuss the characteristics of a program intervention and how it can lead to jurisdiction-wide policy intervention.

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Susana Hennessey Lavery, Health Educator, San Francisco Department of Public Health
Ian McLaughlin, Senior Staff Attorney, ChangeLab Solutions
Heather Wooten, Program Director, ChangeLab Solutions
Moderator: Andrea Azuma, Project Manager, Community Benefit, Kaiser Permanente, Southern California Region
Presentations/Handouts
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Community Nutrition and Physical Activity

Mini-Plenary Community Transformation Grants Address Childhood Obesity in Rural America

Rates of childhood obesity are higher in rural areas of the United States which face different constraints and opportunities than their urban counterparts. This session will provide an overview of childhood obesity in rural America and will highlight different strategies Community Transformation Grants are using to address these issues in California, Iowa, South Dakota, and Wisconsin.

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Colleen Arceneaux , Healthy Eating Coordinator , Washington State Department of Health
Cyndi Guerra Walter, Program Director, California Project LEAN | Public Health Institute
Catherine Lillehoj, Research Analyst, Division of Health Promotion and Chronic Disease Prevention, Iowa Department of Public Health
Moderator: Marion Standish, Director, Community Health, The California Endowment
Presentations/Handouts

Creating Healthy Communities: Lessons from Multi-Sector Community Engagement Initiatives

Systems change approaches in local communities to prevent and reverse childhood obesity trends is an emerging and timely model with many rich examples that are demonstrating results . The session will focus on one statewide (Florida), one county (San Diego) and one multi-site (California) example. These initiatives focus on policy, systems and organizational practice change, blended with educational and promotional strategies using a sustainable collaborative model to create opportunities for healthy eating and physical activity at different levels of the community. Specific lessons learned will be shared, and considerations for replication of effective strategies will be highlighted.

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Kathryn Boyle, HEAL Zones Project Manager, Kaiser Permanente
Glen Providence, Assistant Project Manager, Hebni Nutrition Consultants, Inc.
Shaila Serpas, Assistant Program Director, Scripps Family Medicine Residency Program
Moderator: Susan Foerster, Chief, Policy Planning and Evaluation Section, Network for a Healthy California, California Department of Public Health
Presentations/Handouts

Mini-Plenary Finding Space to Play: Community Use of School Property

Community use of school property has been identified as an important strategy for increasing opportunities for physical activity. This session will provide an overview of joint use and shared use, present common barriers and discuss solutions through policy and environmental changes. Presenters will use examples representing local and state efforts from around the country and specifically from Los Angeles County and Minnesota to illustrate the process of implementing and evaluating successful joint use and shared use efforts.

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Natasha Frost, Staff Attorney, Public Health Law Center
Mariah Lafleur, Senior Associate, The Sarah Samuels Center for Public Health Research & Evaluation
John O. Spengler, Associate Professor, University of Florida, College of Health and Human Performance
Moderator: Judi Larsen, Program Manager, Community Health, The California Endowment
Presentations/Handouts

Schools as “Hubs” of Evidence-based Nutrition and Physical Activity Partnerships

This session highlights a strategy for community-wide nutrition and physical activity programming, through partnerships among socializing institutions that care for children. The strategy uses a “hub and spoke” design, whereby schools are "hubs" of programming, with activities filtering into the community through the "spokes" (after-school, groceries, clinics, churches, etc.). Multi-sector, community -specific strategies help activities become embedded in daily activities of socializing institutions.

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Mary Hill, Executive Director of Foods Services, Jackson, MS Public Schools
Danielle Hollar, Consultant, Principal Investigator, Healthy Networks Design and Research
Michelle Lombardo, President, The OrganWise Guys, Inc.
Moderator: Renee Newton, Director , Center for Community School Partnerships School of Education, University of California, Davis

Sharing our Stories: A Dialogue among Policy Advocates and Coalition Leaders

Partnerships, coalitions and networks are powerful tools for mobilizing collective action, bringing community issues to prominence and developing policies and practices that support equity and promote health. Coalitions in California, Iowa and New York have worked to shift public debate on food and physical activity away from a focus on personal responsibility to one on the community environments where people live, work and play. This interactive session will provide a forum for audience members to gain insights from the leadership of these three coalitions and to share some of their own lessons learned.

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Manal Aboelata, Managing Director, Strategic Alliance
Nancy Huehnergarth, Executive Director, NYS Healthy Eating and Physical Activity Alliance
Haleisa Johnson, Early Childhood Program Coordinator, Northeast Iowa Food & Fitness, NICC Calmar Campus
Moderator: Peggy Agron, National Director, Healthy Schools, HealthWorks & Product Innovation and Community Benefit, Kaiser Permanente

Mini-Plenary Weight of the Nation for Kids: The Power of Film to Advance a Movement

The Weight of the Nation,a public awareness and engagement campaign, premiered in spring 2012, with the airing of a documentary film series produced by HBO documentary films. This session will focus on the Weight of the Nation for Kids, a series of three additional films focused on young people. Scheduled for release in 2013, this represents an unprecedented public health campaign designed to accelerate efforts to prevent and eliminate childhood obesity across the United States. Topics will focus on community health challenges related to childhood obesity, the broad impact of the campaign and research findings on public perception of the problem.

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Ruth Crocker, Healthcare Liaison, Southside Church of Christ
Mark DiCamillo, Senior Vice President, Field Research Corporation
Carmen Nevarez, Vice President, External Relations, Public Health Institute
Moderator: Loel Solomon, Vice President, Community Health, Kaiser Permanente
Presentations/Handouts

Youth and Adult Partnerships: Working Together, Creating Change

Participants will hear from both youth and adult leaders representing four diverse California communities about their efforts to create a healthier community environments by conducting community assessments utilizing various technologies to policy and environmental changes. Perspectives representing rural and urban communities will be shared.

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Patrick Grijalva, Public Health Project Specialist, Kern County Public Health Services Department
Natalia Reynoso, Co-Chair, Healthy RC Youth Leaders
Jose Joel Vasquez, Youth Leader, Jóvenes SANOS
Nancy Villegas, Willits YA! Youth Advocates, Mendocino County Prevention and Planning Youth Advocacy Groups
Moderator: Andrew Riesenberg, State Program Officer, Supplemental Nutrition Assistance Program, SNAP-Ed Coordinator, Western Region, Food and Nutrition Service, USDA
Presentations/Handouts
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Early Childhood Education

Farm to Preschool - A Systems Approach Taking Root

This session highlights the emerging national Farm to Preschool movement, bringing together leaders in the field representing multiple sectors, disciplines, and populations; and successful Farm to Preschool programming with all types of childcare. Model statewide efforts demonstrate ways to grow programs through robust public/private partnerships. On the ground, farmers demonstrate how they impact local food sourcing in preschools while providing experiential learning opportunities; and central kitchens highlight local food incorporation into CACFP meal patterns, scratch cooking and other healthy eating strategies. Best practices will be discussed in the context of how to implement successful programs and ultimately grow healthier children.

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Zoe Phillips, Farm to Preschool Program Director, Urban & Environmental Policy Institute, Occidental College
Kristine Smith, Director of Nutrition Services, Central Kitchen, Neighborhood House Association
Stacey Sobell, Farm to School Manager, Ecotrust/National Farm to School Network
Alberto Tlatoa, Farmer, South Central Famers Cooperative
Moderator: Paula Olson, Vice President, Marketing, Western Growers
Presentations/Handouts

Healthy Childcare, Healthy Kids

This training outlines strategies to promote healthy eating and physical activity in the childcare setting. The presenters will provide an analysis of the child care legal landscape, including statutes, regulations and cases. The presenters will also provide findings from a 50-state review of state childcare laws, based on a study funded by the Robert Wood Johnson Foundation's Healthy Eating Research program. The session will highlight how state law impacts the scope of local government authority over childcare regulation and provide examples of innovative local strategies to promote healthy eating and physical activity in the childcare setting.

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Natasha Frost, Staff Attorney, Public Health Law Center
Mary Marrow, Staff Attorney, Public Health Law Center
Moderator: Camille Maben, Executive Director, First 5 California
Presentations/Handouts

Mini-Plenary Making Change Matter: Maximizing the Impact of the HHFKA in Early Childhood

For the first time in over 20 years, the foods and beverages provided in child and adult care to nearly 3 million low-income infants, children and adults nationwide are being changed. With careful planning, strategic leveraging of new alliances and ongoing evaluative research, California's implementation of these changes should result in dramatic health improvements in low-resource populations most impacted by the obesity epidemic. Come to this session to explore the nutrition and wellness changes from national, state, and local perspectives, and learn of some of the "hidden gems “they contain. These changes only come once in a generation. Please come learn how YOU can help Make Change Matter!

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Carol Chase Huegli, Associate Director, Nutrition Services Division, California Department of Education
Geraldine Henchy, Director of Nutrition Policy, Food Research and Action Center
Paula James, Director, Child Health and Nutrition Program, Contra Costa Child Care Council
Lorrene Ritchie, Director of Research, UC Berkeley, Atkins Center for Weight and Health
Moderator: Lynne Oudekerk, Child Nutrition Consultant,
Presentations/Handouts

Navigating the Early Childhood System to Improve Physical Activity among Young Children

Given the role of physical activity and play in child obesity prevention, early childhood educators and those who provide technical assistance to them need training on best practices that promote developmentally appropriate structured and unstructured physical activity in both indoor and outdoor settings. Participate in practical ways to make structured physical activity and free play for young children engaging, effective, inclusive, developmentally appropriate, and easy to facilitate. Learn about various educational strategies to increase knowledge, alter instructional behaviors and restructure the outdoor built environment within the early childhood education system.

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Diane Craft, Professor, State University of New York at Cortland
Robin Moore, Professor/ Director of Natural Learning Initiative, North Carolina State University
Richard Rairigh, Director of Programs, Be Active Kids
Presentations/Handouts

Starting Early-Promoting Healthy and Active Living in Young Children

This session will describe a variety of effective interventions and resources for improving nutrition in early childhood, community, and clinical settings; it will also address Satter's Division of Responsibility and recent related research with parents of children ages 2-4 years old.

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Stewart Agras, Emeritus Professor of Psychiatry, Stanford University School of Medicine
Diane Dooley, Pediatrician, Contra Costa Regional Medical Center
Trina Robertson, Project Manager, Dairy Council of California
Paul Simon, Director, Division of Chronic Disease/Injury Prevention, Los Angeles County Department of Public Health
Moderator: Michele van Eyken, Assistant Chief for Programs, Nutrition Education and Obesity Prevention Branch, Center for Chronic Disease Prevention and Health Promotion, California Department of Public Health
Presentations/Handouts
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Food Systems

California FreshWorks Fund: Financial Strategies for Increasing Healthy Food Access in Food Retail

The California FreshWorks Fund is a loan and grant fund developed by The California Endowment, Kaiser Permanente and other partners, to address the roots of chronic disease such as obesity by improving access to healthy foods. This panel will explore the ways in which the FreshWorks Fund uses financial tools to bring healthy food retail options to low-income, low-access communities and supports innovations in food distribution systems. The panel will also share cutting-edge ideas for sustainability.

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Tina Castro, Director, Impact Investing & Strategic Partnership, The California Endowment
Christine Fry, Program Director, ChangeLab Solutions
Catherine Howard, Director, Healthy Food Programs , NCB Capital Impact
Moderator: Judith Bell, President, PolicyLink
Presentations/Handouts

Emergency Food System: Changing Landscape and Policy Efforts to Support Family Health

A panel of diverse practitioners including researchers, anti-hunger advocates and food bank staff will present highlights of recent research on the emergency food system and the nutritional quality of foods at food banks. They will explain the forces behind recent trends, as well as policy and advocacy efforts to support more healthful foods for low-income children and families who receive foods through the emergency food system.

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Elizabeth Campbell, Associate Specialist, UC Berkeley, Atkins Center for Weight and Health
Marla Feldman, Program Director, Healthy Options, Healthy Meals, MAZON: A Jewish Response to Hunger
Heather Hudson, Director of Food Sourcing and Nutrition, Food Bank of Central New York
Michelle Ross, Associate Specialist, UC Berkeley, Atkins Center for Weight and Health
Tia Shimada, Managing Nutrition Policy Advocate, California Food Policy Advocates
Moderator: Barbara MkNelly, Research Scientist I, Research and Evaluation Unit, Network for a Healthy California
Presentations/Handouts

Food Policy Councils Moving Communities Toward Better Health

Greater interest in what we eat, where it comes from, how it is produced, and its accessibility to all segments of the population are questions asked as we think about filling MyPlate. Current food systems often reveal that what ends up on our plates is unsustainable, unhealthy and unjust. This session will address the role of food policy councils in addressing food systems, food security, health, and nutrition. This workshop is appropriate for individuals as well as community teams who want to start a food policy council or want to improve the performance of an existing one.

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Alexa Delwiche, Food Policy Coordinator, LA Food Policy Council
Esperanza Pallana, Coordinator, Oakland Food Policy Council
Moderator: Michael Dimock, President, Roots of Change

Mini-Plenary Innovations in the School Lunch: Cutting Edge Approaches to Farm to School

To improve students’ dietary habits and increase their knowledge of the role food plays with their health, schools across the country are establishing farm to school programs. This session explores two distinctly different models in farm to school: (1) a large school district establishing pathways for local food through its existing distributor and relationships with local growers, community members, and universities and (2) a rural school district investing in an on-site farm and student agriculture program. Researchers, school food service directors and a teacher will discuss efforts in establishing program goals and design, evaluation, community, and stakeholder buy-in and funding.

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GeNam Chew, Branch Chief, School Nutrition Programs, USDA Western Region
Toni Liquori, Executive Director, School Food FOCUS (Food Options for Children in the US)
Michelle Markesteyn Ratcliffe, Farm to School Program Coordinator, Oregon Department of Agriculture, Food Innovation Center
Jason Messer, Superintendent, Manteca Unified School District
Patty Page, Director of Nutrition Services, Manteca Unified School District
Moderator: Karen Ross, Secretary, California Department of Food and Agriculture
Presentations/Handouts

Policy to Planting: Regional Partnerships Building a Local Viable Food System

Changing a local food system from policy to planting takes time, research and strong collaborations. Bringing together key partners, Yolo County is taking a system-wide approach to increase access to local foods. Starting with their general plan to establish strong relationships with local farmers and consumers, they are building the foundation needed to develop a successful, healthy food system. Speakers include a planner, Agricultural Commissioner and local farmer.

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Thaddeus Barsotti, Chief Farmer and Co-CEO, Farm Fresh To You and Capay Organic
Libby O'Sullivan, Agricultural Systems Analyst, Sacramento Area Council of Governments
John Young, Agricultural Commissioner, Yolo County Department of Agriculture
Moderator: Kamal Singh-Khaira, Program Director, Public Health Institute
Presentations/Handouts
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Health Care Approaches to Prevention

Mini-Plenary Eliminating Health Disparities

There are significant ethnic and racial disparities in childhood obesity with communities of color bearing a higher burden. Addressing childhood obesity in these communities needs to consider the factors that influence these disparities. This mini-plenary will highlight scalable pediatric office and community-based programs that are providing culturally-appropriate care to at-risk Hispanic and African-American children and their families.

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Mara Bird, Research and Programs Associate, The Center for Latino Community, California State University, Long Beach
Kristine Madsen, Assistant Professor, Joint Medical Program & Public Health Nutrition, UC Berkeley, School of Public Health
Jade Sanders, African American Health Coach, Children’s Hospital & Research Center, Oakland
Judy Sundquist, Public Health Nutrition Consultant, Private Consultant
June Tester, Co-Director, Healthy Hearts Program, Department of Cardiology, Children's Hospital & Research Center Oakland
Moderator: Eduardo Sanchez, Deputy Chief Medical Officer, American Heart Association - National Center
Presentations/Handouts

Healthcare Reform & Technology

Healthcare reform represents a historic paradigm shift in the delivery of preventive care. It also presents new opportunities to leverage technology to address childhood obesity and meet the triple aim. This session will highlight innovative work including the use of telehealth and electronic medical/health records to address childhood obesity. Speakers will also share emerging issues and challenges related to healthcare reform.

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David Cuan, SCPMG Regional Pediatric Weight Management, Physician Lead, Southern California Kaiser Permanente
Matt Longjohn, Senior Director, Chronic Disease Prevention Programs, YMCA OF THE USA
Moderator: Joseph W. Thompson, Arkansas Surgeon General and Director, Arkansas Center for Health Improvement
Presentations/Handouts

Integrated & Innovative Care Delivery Models

Effective obesity-related care in the clinic will require innovative models that leverage expertise and resources within and outside of clinics. This session will highlight some of these new delivery models including those that integrate clinics, schools and community organizations. Hospitals can lead these efforts by becoming model worksites and developing community partnerships to launch strategies that prevent or control obesity.

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Teresa Quattrin, Chair, Department of Pediatrics and, Pediatrician-in-Chief, State University of New York at Buffalo
Kim Uyeda, Director, Student Medical Services, Community Partnerships and Medi-Cal Programs, Los Angeles Unified School District
Moderator: William Dietz, Former CDC Director of the Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention
Presentations/Handouts

Primary Care Skills & Resources

From medical students to primary care providers, this session will present new primary care strategies to address childhood obesity. Medical student curriculum, prevention plus visit tools, family based strategies, and communications skills will be addressed and new research presented.

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Inés Anchondo, Assistant Professor | Pediatric Nutritionist , Texas Tech University Health Sciences Center at El Paso|Department of Pediatrics
Wendelin Slusser, Medical Director, Fit for Health Program, University of California, Los Angeles
Moderator: Scott Gee, Medical Director, Prevention & Health Information, Kaiser Permanente
Presentations/Handouts
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Marketing to Kids

Mini-Plenary Marketing Healthy Foods to Children: Do the Ends Justify the Means?

As efforts to encourage children to consume a healthy diet accelerate, marketing strategies for promoting healthy foods are frequently employed. What strategies appear to be promising, and do they have unintended consequences? In particular, this panel will address the question of using brand-marketing strategies, such as brand equity characters, to promote healthful foods to children. This discussion will include comparing the recent findings that brand strategies can encourage children to consume healthful foods against the concerns over the consequences of exposing young people to branding in their food environments, as they are known to be vulnerable to marketing’s persuasive effects.

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David Just, Associate Professor & Co-Director, Cornell Center for Behavioral Economics in Child Nutrition Programs, Cornell University
Susan Linn, Director of the Campaign for a Commercial-Free Childhood and Instructor in Psychiatry, Harvard Medical School
Michele Simon, President, Eat Drink Politics
Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Moderator: Leslie Mikkelson, Managing Director, Prevention Institute

Unhappy Meals: Addressing the Nutritional Quality of Restaurant Children's Meals

With eating out being linked to higher calorie consumption and obesity, improving the nutritional quality of kids' meals iscritical. Steps are being taken to eliminate toys from fast-food meals, and to offer healthier default options at restaurants. The session will: discuss the importance of healthy default options; examine the effectiveness of industry self-regulation; discuss how national efforts are enhanced through local efforts; and explore legal issues associated with food marketing regulation.

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Andrew Cheyne, Media Researcher, Berkeley Media Studies Group
Manel Kappagoda, Vice President and Deputy Director, NPLAN, ChangeLab Solutions
Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Moderator: Lori Dorfman, Director, Berkeley Media Studies Group
Presentations/Handouts

We’re Not Buying It: Strategies for Protecting Children from Food Industry Tactics

In this round table strategy session, a diverse panel of advocates will discuss innovative strategies that advocates, officials, and communities can employ to counter the food and beverage industry's rapidly evolving marketing techniques. Panelists will briefly discuss their areas of expertise and then engage in a moderated discussion regarding the politics, laws, ethics, and strategies at play in the complex struggle over marketing and children's health. Audience participation is encouraged.

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Avni Desai, , Youth Leadership Institute
Eileen Espejo, Director, Children Now
Juliet Sims, Program Manager, Prevention Institute
Moderator: Margo Wootan, Director, Nutrition Policy, Center for Science in the Public Interest
Presentations/Handouts

Weighing in on “Performance-Enhancing” Drinks and Their Risks to Children’s Health

This session will describe the threat posed by energy and sports drinks and how they contribute to the childhood obesity crisis. It will: discuss the current research on the health effects of these drinks; describe how these drinks are labeled and marketed; give an overview of the regulatory environment surrounding these drinks; and highlight advocacy strategies for addressing consumption of energy and sports drinks by youth.

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Sabrina Adler, Staff Attorney, ChangeLab Solutions
Patricia Crawford, Director, UC Berkeley, Atkins Center for Weight and Health
Harold Goldstein, Executive Director, California Center for Public Health Advocacy
Moderator: Manel Kappagoda, Vice President and Deputy Director of NPLAN, ChangeLab Solutions
Presentations/Handouts
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School, After School and Summer Programs and Policies

Mini-Plenary How State and Localities Can Build on Recent National School Food Policies

This session will highlight current national school nutrition policies that address foods sold on campus outside of meals, examine barriers to implementation, and share real world examples of overcoming those barriers. Panelists will share state and local perspectives on the standards and how to make them work. They will provide ideas for policy options to support implementation of the nutrition standards and to build on these standards, with the goal of continuing to improve the nutritional value of food and beverages sold at schools.

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Brad Knipscheer, Director, Nutrition Services, Hemet Unified School District
Jennifer McNeil, Assistant Director, Nutrition Services, Hemet Unified School District
Emily Molchan, School Nutrition Programs Specialist, Arizona Department of Education
Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Moderator: Carol Chase Huegli, Associate Director, Nutrition Services Division, California Department of Education
Presentations/Handouts

Innovative, Cost-Effective School Menu Planning

With new nutrition standards and increasing pressure to improve the appeal of school food, schools are making changes to improve the meal program while staying in budget. This timely session presents research findings on the cost and nutritional impact of school food prepared from minimally processed USDA Foods and also shares innovative, cost-effective strategies from those on the front lines. Child Nutrition Directors will showcase changes they have made in their districts to ensure students select and consume healthy, appealing meals. Learn from their fiscally sound, rebranding and scratch cooking strategies that increased meal participation and student satisfaction.

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Markell Lewis, Nutrition Policy Advocate, California Food Policy Advocates
Scott Soiseth, Director of Child Nutrition, Turlock Unified School District
Moderator: Lynette Rock, President, California School Nutrition Association
Presentations/Handouts

Mini-Plenary Physical Activity: Advocacy to Implementation

Consider how you can advocate for physical education/activity and engage youth and the community in the process! Discussing a recent California lawsuit, ChangeLab Solutions will offer insights into how litigation, legislation, and policy can be used to advocate for increased physical education/activity opportunities for young people. Hear from youth in the Virginia Foundation for Healthy Youth about how they applied the tobacco prevention model to impact policy change and increase both community engagement and PE. Lastly, OASIS Institute will outline how state and district-wide physical activity standards can be supported by intergenerational physical activity programs that use multi-sectorial partnerships.

Please Click the Speaker names below to see their submitted biosketch.
Youth Presenter TBD , ,
Peter Holtgrave, National Health Manager, OASIS Institute
Danny Saggese, Director of Marketing, Virginia Foundation for Healthy Youth
James Teufel, National Health Director, OASIS Institute
Julie Welch, Youth Leader, Y Street
Ben Winig, Senior Staff Attorney & Program Director, ChangeLab Solutions
Moderator: Philip Nader, Professor Emeritus Pediatrics, University of California, San Diego
Presentations/Handouts

School Wellness Policies: What's New and What's Next

This session will present the latest news on school wellness policies from federal, state and local perspectives. Topics will include: national research documenting how state and local policies influence competitive foods and beverages, physical activity, fundraising, and health outcomes; how New York implemented a statewide evaluation of 650+ wellness policies; and stories from three local committees (a small city, small town and large suburb) that illustrate how multiple stakeholders with competing priorities can work together. Each presentation will also address how socio-economic status and other district demographics are associated with wellness policy strength and implementation.

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Jamie Chriqui, Senior Research Scientist, University of Illinois at Chicago
Margaret Read, Research Associate, Rudd Center for Food Policy and Obesity at Yale University
Marlene Schwartz, Deputy Director, Rudd Center for Food Policy and Obesity at Yale University
Moderator: Mary Story, Director, Healthy Eating Research
Presentations/Handouts

Tapping into Water in School and After-School Settings: a Strategy for Obesity Prevention and Learning

Thirsting for information on how to implement the laws regarding free access to water? The Healthy, Hunger-Free Kids Act requires National School Lunch sites to provide free drinking water during lunch time. Several states have more expansive water provision laws. Join us for a lively session in which we will discuss cutting edge research regarding drinking water access in schools, including the current state of water availability in school and afterschool settings, observational studies of drinking water intake among students in schools, interventions to promote water intake among students, and case studies of water programs in schools. Take away practical tools to use to implement the federal water access requirements.

Please Click the Speaker names below to see their submitted biosketch.
Mike Danzik, Nutrition Education Specialist, California Department of Education
Karla Hampton, President, Enigami Consulting Services, LLC
Ariana Oliva, Nutrition Policy Advocate, California Food Policy Advocates
Anisha Patel, Assistant Professor, University of California, San Francisco
Moderator: Gordon Jackson, Director, Coordinated Student Support & Adult Education Division, California Department of Education
Presentations/Handouts

The Power of Partnerships in After-School and Summer Meal Programs

Out-of-school time presents an untapped opportunity to promote nutrition and physical activity while developing creative and efficient community partnerships. This session will highlight strategies to support obesity prevention in low-income communities through successful after school and summer partnerships. Panelists will provide practical ideas and case studies focused on: Increasing access to healthy food through federal after school and summer meal programs; engaging and empowering youth as nutrition and physical activity advocates; and developing sustainable community partnerships.

Please Click the Speaker names below to see their submitted biosketch.
Patrice Chamberlain, Director, California Summer Meal Coalition, Public Health Institute
Arnell Hinkle, Executive Director, CANFIT
Norma Johnson, Program Specialist, San Diego Unified School District
Kindra Montgomery-Block, Director Technical Assistance & Community Relations, UC Davis School of Education, Center for Community School Partnerships
Moderator: Michael Funk, Director, Afterschool Division, California Department of Education
Presentations/Handouts
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