CIWMB  

California Integrated Waste Management Board

Recycling Market Development Zone
"Zone Works"

October 25-26, 2007
Waterfront Plaza Hotel

 
 
 

Tentative Agenda

 
 

PROMOTING & MARKETING THE RMDZ PROGRAM

Thursday, October 25, 2007

9:00 - 11:00 am   CARMDZ Board Meeting
(For Zone Administrators Only)
11:00 - 11:30 am   Registration
11:30 - 12:30 pm  

LUNCH n' LEARN!
Opening Remarks
Pamela Kelley, CIWMB LAMD Division – Bay Area
Carragh Taylor-Hunt, Conference Planner, CSUS College of
Continuing Education
Steve Lautze, Zone Administrator, Oakland/Berkeley RMDZ &
CARMDZ President
Wesley Chesbro, CIWMB Board Member

12:30 - 1:45 pm  

Local & Regional Market Development Strategies
Steve Lautze, President, CARMDZ
Screening of film Point of Return
Justin Lehrer, Program Manager, StopWaste.Org

1:45 - 2:45 pm  

State/Local Resources & Tools to Market the RMDZ Program
Jon Myers, Assistant Director, CIWMB Office of Public Affairs

2:45 - 3:00 pm   Break
3:00 - 4:30 pm  

Resources & Tools to Effectively Market the RMDZ Program
Shana Levy McCracken, President, Gigantic Idea Studio

4:30 - 5:30 pm   ZONE ADMINISTRATORS PEER SHARE
5:30 - 7:00 pm   NETWORKING RECEPTION
     

Friday, October 26, 2007

8:00 - 8:30 am   BREAKFAST
8:30 - 8:45 am   Load Buses for Business Tours
8:45 - 11:45 am  

Business Tours
E-Cullet – Glass Recycling Business
Farook Afsari, Owner

St. Vincent de Paul of Alameda County – Reuse Businesses
Colleen Miller, Director of Development & Communications  

11:45 - 12:00 pm   Break/Hotel Check-out
12:00 - 1:45 pm  

LUNCH n’ LEARN!
Market Assessment Action Plan (MAAP)
John Smith, Branch Manager, CIWMB LAMD Division - North
Duane O’Donnell, Zone Administrator, Sacramento RMDZ
Board Updates
John Smith, Branch Manager, CIWMB LAMD Division- North
Closing Remarks
Steve Lautze, Zone Administrator, Oakland/Berkeley RMDZ
Pamela Kelley, CIWMB LAMD Division – Bay Area