Academy featured in Comstock’s Magazine

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Here’s an excerpt from “Born to Run,” written by Comstock’s Magazine writer Torey Van Oot:

Seung Bach, a professor of entrepreneurship at Sac State who led the Summer Academies [Entrepreneurship and Innovation Academy] in 2018, says all students, regardless of their career goals, need to learn how to think like a savvy business owner.

The program focuses on the brass tacks of business creation, from coming up with a market analysis and a minimum viable product to actually building a pitch deck. For a week this summer, more than a dozen students enrolled in the program heard from Bach and other expert instructors and guests, visited a local “innovation facility,” and came up with a product plan of their own. Bach also wanted to illuminate the behind-the-scenes work that goes into those rags-to-riches tales children hear in the news of founders going from college dropout to multimillionaire in six months.

“High school students tend to think that in order to have a successful business, I have to come up with a finite product, a really good one-of-a-kind no one else can think of, otherwise I won’t be successful. That’s not the case,” Bach says. “When you’re looking closer to reality, being a successful entrepreneur takes time. It’s a sometimes tedious process.”

Leanne Bernales, a senior at Elk Grove High School, learned that firsthand when she participated in the Sac State summer program. Bernales, 16, says she found the complexity of starting a business “surprising, exciting [and] kind of scary all at once.”

“We talked to one guy who started his own company, and he talked about how it’s not like you’re going to be successful right off the bat,” she recalls. “You’re going to meet 100 failures maybe, and then you might find something that works. It’s just a reality of it.”

Read the full article online: “Born to Run: Youth entrepreneurship programs expand in the Capital Region”

In the photo, students in Sacramento State’s Entrepreneurship and Innovation Academy tour the Hacker Lab at Sierra College in Rocklin, July 2018. (Chyneise Dailey/College of Continuing Education)