Seung Bach
Entrepreneurship and Innovation Academy Instructor


Professor Seung Bach not only teaches entrepreneurship at Sacramento State, he turns theory into action and success. As director of the university’s Center for Entrepreneurship, his expertise has helped launch local startups including Silk Road Soda, Safer Lock, Activity Jungle and Sacramento Eco Fitness. Students in the new Entrepreneurship and Innovation Academy will visit business startups and learn how to turn an idea into action, whether it’s for a new product, a better service or a social cause.

The Center for Entrepreneurship also hosts “The Pitch,” a competition where students present their business ideas to a panel of judges, which includes venture capitalists and millionaire business owners. Bach also serves on the advisory board for the nonprofit Sacramento Entrepreneurship Academy, where successful entrepreneurs lead students through a real-world business experience.

Bach joined the faculty of the College of Business in 2002 and has taught courses in entrepreneurship, innovation, creativity and strategic management. He received his master of business administration at George Washington University and his doctorate in business administration, with a concentration in strategic management and entrepreneurship, at the University of Tennessee. He contributes to the Sacramento Business Journal, the Sacramento Business Review, which analyzes the regional economy, and a number of scholarly journals.