Seung Bach
Entrepreneurship and Innovation Academy Instructor


Professor Seung Bach not only teaches entrepreneurship at Sacramento State, he turns theory into action and success. As director of the University’s Center for Entrepreneurship, his expertise has helped launch local startups including Silk Road Soda, Safer Lock, Activity Jungle and Sacramento Eco Fitness. Comstock’s Magazine featured our high school academy in its October 2018 issue on young entrepreneurs on the move.

Here’s a link to an excerpt from Comstock’s Magazine.

In the article, Bach knocks down a common perception about entrepreneurship, especially among young people. “High school students tend to think that in order to have a successful business, I have to come up with a finite product, a really good one-of-a-kind no one else can think of, otherwise I won’t be successful. That’s not the case,” Bach told Comstock’s.

Bach wants his students involved in real-world experiences. Some are mentored by successful business owners and entrepreneurs through the nonprofit Sacramento Entrepreneurship Academy, where Bach serves on an advisory board.

At Sacramento State, the Center for Entrepreneurship hosts ”The Pitch,” a competition where students present their startup ideas before a panel of judges, made up of venture capitalists and millionaire business owners. Students in the high school academy will also learn creative and critical thinking skills and have the chance to pitch their own ideas before a group of judges and mentors.

Bach joined the faculty at the College of Business in 2002 and has taught courses in entrepreneurship, innovation, creativity and strategic management. He received his master of business administration at George Washington University and his doctorate in business administration, with a concentration in strategic management and entrepreneurship at the University of Tennessee. His analysis of the regional economy can be found in the Sacramento Business Review, Sacramento Business Journal as well as academic journals.